Job description
Reporting into the Media Hub Team Lead, the Paid Digital Media Activation Specialist is responsible for owning the day-to-day execution of all elements of paid digital media campaigns. You will work in platform to ensure that highly relevant ads reach target audiences through high-quality inventory in the most cost-efficient manner. In this role, you will be managing all aspects of search, social, display, video, and mobile advertising campaigns including campaign set-up, optimization, and reporting. You should also be able to utilize analytics to identify areas of opportunity and improvement, and effectively communicate learnings to different stakeholders throughout the business. You should have in-depth knowledge of the paid digital media landscape, and be able to help Manulife stay on top of the latest & most relevant trends.
Main duties and responsibilities:
- Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party tools.
- Understand and apply high-level industry trends across a number of different media platforms, where applicable.
- Set up campaigns in platforms such as Display & Video 360, Campaign Manager, Google Ads, Meta and LinkedIn.
- Manage all aspects of paid search, social, display, video and mobile campaigns including targeting and budget management, maximizing performance & spend at every opportunity.
- Ensure all campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs.
- Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns.
- Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders.
- Spearhead the paid digital media innovation through a continuous test, learn and scale approach.
Qualifications and experience required
- 3 – 5+ years of experience, including hands-on keyboard experience in Display & Video 360, Campaign Manager, Google Ads, Meta and LinkedIn.Google Analytics or Adobe Analytics platform experience is a strong bonus
- Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.
- Extensive understanding of digital media platforms and relevant metrics.
- Strong data analysis skills (Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) in order to understand campaign performance, optimizations and improvement areas.
- Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis).
- Certifications across Google Marketing Platform and analytics platforms are a bonus.
- Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition).
Language requirements:
- Business-level English, both written and spoken
Job Type: Full-time
Salary: Php39,000.00 - Php90,000.00 per month
Benefits:
- Health insurance
- Life insurance
Schedule:
- 8 hour shift
- Day shift
Ability to commute/relocate:
- Quezon City: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Current and Expected Salary
